This business is reasonably but well established as a specialised innovator and developer of unique beauty wellness products. The business is made up of two parts:

1. Supply of ''white label'' products for global brands
2. Proprietary brands for beauty & wellness

It was founded in 2019 by experienced and like minded professionals from product sector brands and FMCG marketers. These professionals had many years of experience working for and with global businesses and brands in this sector and had the specific aim of targeting the sustainability issues for the sector that was raised by the ecological and environmental concerns of consumers.

As a fast moving innovator the business very quickly leveraged industry knowledge and contacts to enable sound cashflow through the supplying of its products, through outscourced manufacturers to well known global brands and while this is an opportunity for growth in its own right it attracts lower margins and fewer opportunities for scalable growth.

It is however a very solid and reliable foundation for the business to develop and operate the very much higher margin opportunities presented by brand ownership, of which the business has two, and while these brands are built on products of highest quality research & development they are yet to achieve the consumer recall that is the mark of all successful and valuable consumer brands.

The rigour applied to the formation and management of the business has resulted in a lean and cost managed company with robust routines regarding marketing, client management, product development, stock management, warehousing and payments.

Examples of next growth steps include:
- Development of the white label operations for incumbent and new client companies
- Continued research & development of its product portfolio
- Brand development for higher margins
The current owners now strongly believe that the business is well placed to take advantage of its established structure.