The Company provides comprehensive veterinary services directly to clients' homes, underscoring its commitment to pet health and customer convenience. Specializing in a wide range of services from routine check-ups to end-of-life care.

The Company's marketing and sales activities encompass various strategies, including client referrals from satisfied customers and colleagues, highlighting its commitment to excellence and trust within the pet owner community. This approach accounts for most of its customers, with 80.0% coming from client referrals, 15.0% from colleague referrals, and 5.0% from web searches. Additionally, the Company has a 4.8/5 Yelp rating and received Nextdoor's Neighborhood Fave Award in 2023.

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Detailed Information

Customers: In 2023, the Company served 1,496 customers. In Q1 2024, with increased activity during the winter months, the Company served 394 customers, and it anticipates serving approximately 380 customers in Q2 2024. In Q1 2024, the total gross receipts amounted to $174,883, averaging $4,164 daily, with an average of 9 appointments per day.

Competition: The Company is the leading house-call veterinary service in the East Bay area, offering extensive services beyond in-home euthanasia. Unlike competitors focused solely on either euthanasia or just normal vet services, it provides comprehensive care, including general house calls and treatment for sick animals, setting a solid competitive edge in the market.

Growth & Expansion: By expanding the practice to include Fridays and weekends, there is a significant opportunity to increase practice volume and revenue. Many clients express interest in being seen on these days, and accommodating their requests could lead to substantial growth. The owner's decision to main