Overview
- Sprawling winery producing and selling 28 types of wine through:
- Wine club subscriptions
- On-site tastings
- Shipping to 24 states
- Ample outdoor space
- Excellent weather year-round
Future Story
BHAG: Double EBITDA in 3-5 years
- Increasing advertising to boost sales on all channels
- Hiring marketing firm to increase brand visibility in hospitality establishments and retailers
- U.S. wine market projected to grow at 2.4% CAGR in 2021-2026 to reach $22.7 billion
Sustainability
- Located at wine travel destination within 90-minute drive of 20 million residents, many in affluent communities
- 80% recurring revenue from over 5,000 wine club members
- U.S. wine market is largest in the world and growing annually
Defensibility
- Excellent reputation for high-quality Italian, French and Spanish wines
- Vertical integration allows the company to control costs and quality
- High capex requirement deters competitors

- Fully-fledged online store to capitalize on growth in e-commerce wine market